To enhance response rates, maintain a clean and targeted mailing list. Craft a compelling letter with personalized elements, impactful storytelling, and a clear call-to-action. Express gratitude, create urgency, and utilize donor segmentation for tailored messages. Follow up with personalized thank-yous and impact updates to boost donor engagement.

In the world of nonprofit fundraising, a compelling fundraising letter is your golden ticket to garnering support. However, crafting a letter that not only grabs attention but also opens hearts and wallets requires a strategic approach. From storytelling techniques to the psychology of giving, this blog post will guide you through the essential elements to make your fundraising letter a powerful catalyst for donations. Elevate your fundraising game and create impact with every word.

Whether you're starting a nonprofit or improving a program, a strong monthly giving program is more than logistics. It’s about connecting with your donors in a way that brings them along on your mission. Here’s everything you need to know to launch, manage, and grow a monthly giving program that not only drives donations but also builds a loyal community around your cause.

Ready to level up your annual donation solicitation letter? Then check out these tops tips in the live appeal letters workshop! This workshop is complete with actionable tips and tricks to raise more money with your annual appeal letter - by reviewing actual nonprofit appeal letters.

We've all been there. Boring conference chicken. Even more dry speakers. And, we're sitting at the fundraiser just waiting to write a check and run home to catch up on this season of The Bachelor. Are you ready to improve your next nonprofit fundraiser? Or even better - turn your fundraising attendees into regular donors?

For almost all nonprofits, the last 3 months of the year are THE MOST important. 31% of all annual gifts come in in December. With Giving Season Just around the corner, check out these 10 tips to do Giving Season right as a nonprofit fundraiser!

Have you ever wondered if or why you should use content marketing for your business?

Whether you're a small business or larger firm, you need to use content marketing to grow your business.

My clients know my 3 favorite letters: ROI. Well, investing time or money in content marketing can bring a huge return on investment for your business.

You have a million and one things on your nonprofit's to-do list. And you already regularly engage your donors in a newsletter (right?). So you're either unconvinced, or on the fence, about adding an e-newsletter to your nonprofit's endless to-do list.

I constantly hear nonprofits say “we use PayPal to collect donations online.” I want to respond: “And, how many donations do you collect?” Certainly not many. Stripe, PayPal, and other online money collection options are built to do just that - collect money. These platforms are not built to be user-friendly OR entice people to donate.

It was 2016. I was the Director of Public Relations and Development at MRI. Mike with MW Made It and I collaborated on an awesome, branded poster for the first ever Decatur Craft Beer Festival.

The branding for the event was awesome. The logo was awesome (props, Mike!). The poster was awesome. We sent the poster to the printer and distributed matching flyers to 500 or so people. I was really proud of it.

Until I noticed after printing and sending everything out to a gazillion people that “souvenir” was spelled wrong.

Do you use an excel spreadsheet to keep track of donations?

Maybe you have that long notes section that reflects most of the donations that have come in over the last few years... well, except for those three months the volunteer bookkeeper was on maternity leave.

As nonprofit professionals, we've all been there. That event is coming up in three weeks. So for that event, you have a list of volunteer slots. And... a list of 50 million people (board members, volunteers, those BFFs who come through for you) who might volunteer for you...

Even in the age of digital marketing, solicitation letters are a key part of any fundraising plan. Over and over and over again I see nonprofits send out correspondence for solicitation letters with the wrong messaging, the wrong formatting, and no direct ask...

So if you’re like many non-profit leaders, you’re wrapping up the end of this calendar year and preparing for the future. And many non-profits kick off the new year by digging their hands deep into planning their next spring special event.

I know we’re all recovering from too much wine, too much turkey, and too much football. I am on the too much football train – not by choice. But when Giving Tuesday is approaching, you nonprofits better have your act together.